新世界就在身边，《华盛顿邮报》推出“10规则”，加快进化速度

7月5日，华盛顿邮报总编辑Len Downie发布10条规则，推动华盛顿邮报的进化。在他看来，华盛顿邮报的纸媒会根据网络笼罩下的媒体新形势，作出相应改变，而在线部分则会依托纸媒编辑部的强大力量为用户提供“头条新闻、深度报道和来自华盛顿邮报纸媒的增值新闻，以及多媒体和互动形式的服务”——感觉还是老一套。

10条规则如下：

1. The Washington Post is an online source of local, national and international news and information. We serve local, national and international audiences on the Web.
2. We will be prepared to publish Washington Post journalism online 24/7. Web users expect to see news as it happens. If they do not find it on our site they will go elsewhere.
3. We will publish most scoops and other exclusives when they are ready, which often will be online.
4. The originality and added value of Post journalism distinguishes us on the Web. We will emphasize enterprise, analysis, criticism and investigations in our online journalism.
5. Post journalism published online has the same value as journalism published in the newspaper. We embrace chats, blogs and multimedia presentations as contributions to our journalism.
6. Accuracy, fairness and transparency are as important online as on the printed page. Post journalism in either medium should meet those standards.
7. We recognize and support the central role of opinion, personality and reader-generated content on the Web. But reporters and editors should not express personal opinions unless they would be allowed in the newspaper, such as in criticism or columns.
8. The newsroom will respond to the rhythms of the Web as ably and responsibly as we do to the rhythms of the printed newspaper. Our deadline schedules, newsroom structures and forms of journalism will evolve to meet the possibilities of the Web.
9. Newsroom employees will receive training appropriate to their roles in producing online journalism.
10. Publishing our journalism on the Web should make us more open to change what we publish in the printed newspaper. There is no meaningful division at The Post between “old media” and “new media.”

Buzzmachine奚落了一番后为邮报提出第11条定律：他们应该学会一种新的工作方式——与那些之前被称作读者的人协同工作。他们应该重铸他们（机构以及每个记者）与社区的关系。Buzzmachine的意思是，在媒体新世界，报纸已经不是主导力量，它们在旧世界的中心，在新旧世界并非同心圆，旧媒体应当打破壁垒，重铸自己在新世界的角色。我的看法是，也许首先要找到新世界分配给自己的角色。

在同时发布的备忘录中，可以看出Len Downie的意图有两个：1、利用报网合一的机会，重塑编辑部构架；2、将邮报纸媒的内容和影响力顺利过渡到网上。

Len Downie同时提到，对邮报编辑和记者进行培训，以令他们有能力适应网络报道，创造出新的报道形式。如果说网络版是报纸的进化，那么这个技能应该是记者和编辑们的进化。可见，成功的旧媒体面对新世界时，首先想到的是自己做了什么，并且往往将自己做了什么当作自己能做什么，并以此作为自己在新世界的出发点。但，怎么相信旧媒体的新世界观呢？媒体新世界正在形成，旧有经验很可能成为旧媒体的负累降低他们的视野。正如Buzzmachine所说，新世界里，报纸这种媒体已经偏离了中心，它必须和受众打成一片，这样才能顺利融入已经形成的社区化网络。说千道万，媒体新时间观或者网络观是最重要的，它是定海神针，一切的开始。

旧媒体在网络新世界中难回中心，因为中心已不存在，它所能做的只能是成为区域中心（比如严肃新闻源和观点阐述地）。